Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience and ultimately drive profitable customer action. It is an effective way for businesses to establish themselves as industry leaders, build brand awareness, and generate leads and sales. However, to be successful […]
To capture the attention of your reader, improve your positioning on search engines or even increase your chances of obtaining long visits that generate conversions on your site, it is essential to offer rich content, with varied media and quality. For example, adding a video can be very useful, especially to explain a complex concept […]
In today’s world, social media has become an indispensable tool for businesses to reach out to customers and increase sales. With billions of active users on social media platforms like Facebook, Instagram, Twitter, and LinkedIn, businesses have an enormous opportunity to target their audience and convert them into paying customers. Here are some ways in […]
Content marketing is a buzzword that comes up a lot in B2B organizations, but what is content marketing? We’re glad you asked the question! Content marketing is a technique that uses different tools to address business challenges and help buyers make a purchasing decision. It allows businesses to connect, interact and close with customers by […]
The 7 SEO KPIs To Follow Absolutely For Your Natural Referencing Monitoring the result of your natural referencing strategy is important to develop and improve it. Many actions are possible once you know the right performance indicators to follow. Find out which SEO KPIs to observe to analyze the effectiveness of your natural referencing strategy. […]
What Is A Content Creation Strategy? Adopting a content creation strategy means becoming your media by producing all types of content: blog articles, videos, infographics, product pages, podcasts, and content for social networks… These contents will treat well sure of your products and services but not only. You will also have to address topics related […]
You regularly post on all your social media platforms and respond now and then. You schedule several messages, but you have no idea what these messages are intended for. You get the feeling that the success of social media is not for you. Have you reached this stage? Don’t grieve! In this article, we’ll give […]
The phrase “digital marketing” has become popular. However, few of those who know what it is! Read the rest of this article to find out if you know the 6 main pillars of digital marketing. STRATEGY This is the first step to take when setting up digital marketing in a company. The strategy will indeed […]
SEO techniques improve the natural referencing of your website. These are actions that ensure both good indexing of your web pages and optimal positioning. Among all the SEO techniques, three of them represent the main levers for acquiring qualified traffic as part of your SEO strategy. You will find them below. 1st SEO Technique: Content […]
B2B lead generation is one of your main challenges as a marketing manager. Let’s find out everything you need to know for lead generation in your company! The term “lead” has become legion in the vocabulary of marketers. But do you know what this illustrious Anglicism contains? A lead is a commercial contact between your […]