Google Ads is a game changer for the first generation in the digital landscape. This guide offers seven essential tips to help you make the most of this powerful platform. From keyword selection to A/B testing, find out how to maximize your lead generation power with Google Ads and how to boost performance. Benefits of […]
Social media has completely changed how businesses communicate with their customers. Nowadays, social media is a crucial part of every brand’s marketing strategy. It has become an effective tool for brand management and can be leveraged to create a strong brand presence. Effective brand management on social media requires a strategic approach, creativity, and consistency. […]
To capture the attention of your reader, improve your positioning on search engines or even increase your chances of obtaining long visits that generate conversions on your site, it is essential to offer rich content, with varied media and quality. For example, adding a video can be very useful, especially to explain a complex concept […]
The 7 SEO KPIs To Follow Absolutely For Your Natural Referencing Monitoring the result of your natural referencing strategy is important to develop and improve it. Many actions are possible once you know the right performance indicators to follow. Find out which SEO KPIs to observe to analyze the effectiveness of your natural referencing strategy. […]
Digital Marketing is Online Marketing for websites. Easy right? It turns out there are at least seven ways to market a website online. And this is where Digital Marketing Strategy comes in. There are the big buzzwords — like search engine optimization (SEO), digital advertising, social media marketing — and the list goes on. […]
I think most people now agree that having an online presence is the key for almost every company. The internet has revolutionized the old way of marketing. If you are not online, you are invisible. In many cases, a website can be used as an ’employee’ and as a tool […]