What Is A Content Creation Strategy?
Adopting a content creation strategy means becoming your media by producing all types of content: blog articles, videos, infographics, product pages, podcasts, and content for social networks…
These contents will treat well sure of your products and services but not only. You will also have to address topics related to your activity but not directly related to your business.
The objective: to give more visibility to your company on the Internet to obtain contacts or orders depending on the type of site you manage, to simplify we are talking about leads.
Content creation allows you to get out of the classic scheme of digital advertising campaigns (AdWords, Bing Ads, Facebook Ads, etc.) to promote your business. These channels have the advantage of giving you immediate visibility, but they require constant investment.
Why Is Content Creation An Alternative To Advertising?
By implementing a content creation strategy with your website or blog, you position your content on specific keywords on which it will appear for a certain time without you needing to spend money on it.
If we were to integrate the creation of content into your company’s balance sheet, it would be a long-term asset since it would bring you visibility over time. If the search volume remains the same or even increases, you will be able to capitalize on this content.
Your only problem is maintaining the relevance of your content about the theme it addresses; all you have to do is remember to refresh it according to developments in the news in your sector.
The purchasing behavior of all consumers has changed with the advent of digital. Your future buyer wants us to help him and accompany him in his purchase, not to be bothered with intrusive advertisements.
Today, we find its leads on search engines or social networks. This is the whole principle of the content creation strategy: to be found on the Internet (social networks and search engines combined) thanks to the production of useful content and the sharing of interesting information.
Rest assured, adopting content marketing does not require you to completely revise your business strategy overnight. You can start producing content by continuing to communicate as you did before. And above all, you can be accompanied in this new orientation by an agency (like your favorite agency 🙂 ) to avoid pitfalls and put in place good practices from the start.
If the adventure tempts you, know that you will have to be patient and diligent because the first results of your efforts will not begin to be felt until at least 6 months after your debut. But it is in your best interest to look into the subject because studies have shown that a contact generated through this method costs 60% less than a contact from traditional advertising. If you are well organized, the ROI can be calculated to develop your strategy and find the best balance.