You regularly post on all your social media platforms and respond now and then. You schedule several messages, but you have no idea what these messages are intended for. You get the feeling that the success of social media is not for you. Have you reached this stage? Don’t grieve! In this article, we’ll give you several tips on how to improve your company’s social media strategy.
What Is A Social Media Strategy?
A social media strategy ensures that you gain more insight into which channels and content best match the objective of your company and your target group.
When you are going to draw up a social media strategy for your company, it is important to follow the following steps
A Step-By-Step Plan For Creating A Social Media Strategy :
- Determine Your Platforms :
Perhaps not all social media platforms are suitable for your objective and the content you want to share with your target group. Instagram and Pinterest, for example, are very suitable for sharing images, LinkedIn’s approach is mainly networking and sharing articles, and Facebook is the easiest way to build a valuable connection with your followers. Decide in advance which platforms you want to use.
- Get To Know Your Target Audience :
You want to address your target group personally on your social media platforms. You don’t want to write a message that is intended for everyone, but you want your target group to feel addressed. One of the most important things you want to know about your target audience is where the pain points are. What problems and frustrations are there among the target group? They don’t have to be serious problems, as long as you can offer a solution with your product or service. Once you know who your target audience is and what pain points are at stake, you can start sharing content on social media. Think carefully about which values you want to convey in your posts and whether these contribute positively to the experience of your target group.
- Determine Your Objective :
Without a clear objective, you don’t know what you’re measuring. This makes it difficult to gain insight into the results of your social media strategy and to realize success. Examples of objectives are an x number of followers, bringing in leads, intensive contact with your target group, etc. Determine an objective before your strategy and make sure it is SMART (Specific, Measurable, Acceptable, Realistic, and Time-bound). Do not think in terms of the number of likes, but rather in percentages. The number of likes is much less important, as long as the likes are relevant. The involvement of your target group is much more important. For example, a good goal could be: I want 10% of all my followers to click on the link in my post.
- Determine Your Budget :
Determine what the budget is and how you intend to use this budget before your social media strategy. Do not let the number of conversions depend on your budget, but determine the expected budget based on your objective. In this way you optimize based on the costs per conversion instead of based on the budget, you provide more insight into the costs and you have a clear picture of whether the budget contributes to the previously formulated objective.
- Set Up Your Social Media Strategy :
There are several tools you can use when setting up your social media strategy. For example, a content calendar is a good basis for planning social media messages and determining the content. You can also fill a content calendar with relevant holidays or events and respond to this on social media. Make sure your content is easy to consume by your target audience and above all, keep it accessible and fun.
- Interact With Your Target Audience :
When you receive a lot of likes and comments on your social media post, you know that it is successful. Do you want to increase its chances of success? Then interact with your target group and try to respond to as many reactions as possible. This ensures a better connection with your target group and you may be able to get a conversion from it.
- Analyze And Optimize :
After you have posted content on social media, it is important to analyze and then optimize these posts. When you’ve done A/B testing, you’ll notice that one version works better than the other. You can use this knowledge to optimize your next social media post. The more you post, the more you will learn and the more you can optimize your next posts.