Instagram is constantly innovating and adding new features to make it easier for businesses to sell their products and for users to shop online. Here are some of the latest shopping features on Instagram:
Shoppable posts: Businesses can tag their products in their posts, so users can easily see the price and purchase directly from the app.
Product tags in Stories: Businesses can also tag their products in Stories, so users can swipe up to learn more and buy.
Instagram Shop: This is a dedicated shopping destination within the app where users can browse curated collections, trending products, and personalized recommendations.
Live Shopping: Businesses can host live broadcasts where users can shop for products in real-time.
AR Try-On: This feature allows users to virtually try on products before they buy them.
Shopping from Creators: Users can shop for products that are tagged in posts by influencers they follow.
Saved Collections: Users can save posts and products they’re interested in, so they can easily find them later.
These are just a few of the many shopping features available on Instagram. With so many options to choose from, businesses and users alike can find a way to shop on Instagram that works for them.
Here are some additional details about each of these features:
Shoppable posts: To create a shoppable post, businesses need to add product tags to their images or videos. When a user taps on a product tag, they’ll be taken to a product page where they can learn more about the product and purchase it.
Product tags in Stories: Product tags can also be added to Stories. When a user swipes up on a product tag in a Story, they’ll be taken to a product page where they can learn more about the product and purchase it.
Instagram Shop: The Instagram Shop is a dedicated shopping destination within the app. Users can browse curated collections, trending products, and personalized recommendations. They can also follow businesses and creators to see their latest product offerings.
Live Shopping: Live Shopping is a new feature that allows businesses to host live broadcasts where users can shop for products in real-time. This feature is a great way for businesses to connect with their customers and showcase their products in a more interactive way.
AR Try-On: The AR Try-On feature allows users to virtually try on products before they buy them. This is a great way for users to see how a product will look on them before they commit to buying it.
Shopping from Creators: The Shopping from Creators feature allows users to shop for products that are tagged in posts by influencers they follow. This is a great way for users to discover new products and find recommendations from people they trust.
Saved Collections: The Saved Collections feature allows users to save posts and products they’re interested in, so they can easily find them later. This is a great way for users to keep track of products they want to buy or to create wish lists.
These are just a few of the many ways businesses and users can shop on Instagram. With so many options to choose from, there’s sure to be a way to shop on Instagram that works for everyone.