marketing strategy

Why Is New Marketing Using Immersive Tech?

Why Is New Marketing Using Immersive Tech?

The digital world is currently moving at a very fast pace. Most people feel a deep sense of data fatigue today. They are tired of seeing the same old ads on their screens every single hour. Because of this, many leaders now ask if traditional methods still work. However, the data shows that using AR/VR […]
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How to Use A/B Testing to Cut Ad Costs and Boost ROI

How to Use A/B Testing to Cut Ad Costs and Boost ROI

You spend money on ads every day. Therefore, you want every dollar to work harder. But, many businesses run ads without testing them. Consequently, they waste a lot of money. The key to better ad results is A/B Testing. Truly, A/B testing is a method. It helps you compare two versions of an ad or […]
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Instagram vs. TikTok vs. YouTube Shorts – Which Drives Better Leads?

Social media is a powerful tool for lead generation today. Marketers constantly wonder which platform works best. Instagram, TikTok, and YouTube Shorts are top players. Each platform has its own strengths. Each one attracts different types of users. Therefore, picking the right one means knowing how each platform works. It means understanding their audience. This […]
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