The Shift from Transactions to Strategic Partnerships I’ve heard it a thousand times. A company treats its affiliate program like a set-it-and-forget-it tool. And yet, their marketing team wonders why their growth is flat. Usually, that is just a polite way of saying the program is too passive. Also, the brands are too busy chasing […]
Every brand dreams of seeing its message spread like wildfire. Therefore, creating viral campaigns often seems like a very expensive goal. Truly, many people believe you need a huge budget to reach millions. Consequently, they often give up before they even start their project. Some marketers think that going viral is just about luck. But, […]