The Shift from Transactions to Strategic Partnerships I’ve heard it a thousand times. A company treats its affiliate program like a set-it-and-forget-it tool. And yet, their marketing team wonders why their growth is flat. Usually, that is just a polite way of saying the program is too passive. Also, the brands are too busy chasing […]
Building a strong connection with your audience is the most important goal for any brand in 2026. Therefore, many smart companies are now looking beyond traditional advertising. Truly, the power of user-generated content, or UGC, is changing how we think about marketing. Consequently, letting your customers create content for you can lead to a massive […]