Online possibilities are increasing every time. Every Single Business is now available online. The main aim of a business is not only to be available on google but the Business is more concerned with its potential customer. In this case, it is more important for an owner to look after the strategies to be made for gaining clients. That’s why providing a foundation is important.
That foundation lies in having the 5 most obvious online marketing strategies in order. A short description with tips is given for each strategy.
- Organic Findability
Also known as search engine optimization or SEO. By properly completing the SEO strategy, you will be found earlier, practice shows that the CTR is also higher with SEO. Experiment with content to optimize CTR. Think carefully about the SEO options on the website and behind the website.
Good headlines are, for example, very important for a CTR, appealing and inspiring headlines form the basis for success. The connection of the SEO strategy to the content must be good to lower the bounce rate.
- Search Engine Marketing Ads
In popular parlance, we call this SEA. Take advantage of Google’s ability to advertise between and next to organic search results. Ads that drive engagement drive better placement and lower costs.
The strategy of keywords works better based on relevance. Also, use emotion in the choice of keywords and structure of the ad.
- Optimizing The Conversion
We naturally want a higher conversion when we have visitors. When increasing the conversion, it is important to combine this with the type of visitors. Analyze the type of visitors and the origin of the visitors. For example, the first indication is a difference in the behavior of new visitors and people who make a return visit.
People with a repeat visit buy more than twice as much and often want to impart more knowledge. So when experimenting on the website, think about which visitors you have received, new or repeats.
Look at the difference in the quality of the conversion, quality ultimately yields more. Working from the same brand and logo provides recognition and increases conversion.
- Remarketing Strategy
When using remarketing, it is important to be able to indicate your strategy based on which “rules” you will use remarketing. Think of interest, region, behavior, and what content the visitor has viewed; this combination leads to the best form of remarketing.
Analyzing the visitors and their needs gives you tools to further develop this strategy also use the possibilities on social media, these result in a doubling of the conversion.
- Social Media
Integrate social media into the strategy. It’s too easy to say with every campaign, I’m doing a Facebook ad. The reason we do that is Facebook (as an example) offers a lot of possibilities for segmentation and targeting. Ensure that all media, including social media, reinforce each other consistently from a cross-marketing strategy.
A clear storyline in all channels certainly helps increase conversion. Social media help to gain insight into customer behavior, contact customers, inform customers, and direct customers with a clear call to action.
In general, the use of social media is relatively low in cost, but bear in mind the time factor that plays a role.
With these 5 Online Marketing Strategies, it is possible to build your online foundation and then make use of all the possibilities that are available and that are yet to come.