B2B

Content Marketing

The 8 Key Elements of A Content Marketing Strategy

Content marketing is a buzzword that comes up a lot in B2B organizations, but what is content marketing? We’re glad you asked the question! Content marketing is a technique that uses different tools to address business challenges and help buyers make a purchasing decision. It allows businesses to connect, interact and close with customers by […]
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SEO

The 7 SEO KPIs To Follow Absolutely For Your Natural Referencing

The 7 SEO KPIs To Follow Absolutely For Your Natural Referencing Monitoring the result of your natural referencing strategy is important to develop and improve it. Many actions are possible once you know the right performance indicators to follow. Find out which SEO KPIs to observe to analyze the effectiveness of your natural referencing strategy. […]
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Content

Why Adopt The Content Creation Strategy?

What Is A Content Creation Strategy? Adopting a content creation strategy means becoming your media by producing all types of content: blog articles, videos, infographics, product pages, podcasts, and content for social networks… These contents will treat well sure of your products and services but not only. You will also have to address topics related […]
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Social Media Strategy

How To Improve Company’s Social Media Strategy?

You regularly post on all your social media platforms and respond now and then. You schedule several messages, but you have no idea what these messages are intended for. You get the feeling that the success of social media is not for you. Have you reached this stage? Don’t grieve! In this article, we’ll give […]
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Digital Marketing

What Are The 6 Pillars Of Digital Marketing?

The phrase “digital marketing” has become popular. However, few of those who know what it is! Read the rest of this article to find out if you know the 6 main pillars of digital marketing. STRATEGY This is the first step to take when setting up digital marketing in a company. The strategy will indeed […]
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SEO

What Are The Three Main SEO Techniques?

 SEO techniques improve the natural referencing of your website. These are actions that ensure both good indexing of your web pages and optimal positioning. Among all the SEO techniques, three of them represent the main levers for acquiring qualified traffic as part of your SEO strategy. You will find them below. 1st SEO Technique: Content […]
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Lead Generation

Things You Need to Know About B2B Lead Generation.

B2B lead generation is one of your main challenges as a marketing manager. Let’s find out everything you need to know for lead generation in your company! The term “lead” has become legion in the vocabulary of marketers. But do you know what this illustrious Anglicism contains? A lead is a commercial contact between your […]
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