SEO techniques improve the natural referencing of your website. These are actions that ensure both good indexing of your web pages and optimal positioning. Among all the SEO techniques, three of them represent the main levers for acquiring qualified traffic as part of your SEO strategy. You will find them below.
1st SEO Technique: Content Optimization
Optimizing the editorial content on the pages of your website is one of the most important SEO techniques, if not the most important.
During a question-and-answer session during the presentation by Google, Andrey Lipattsev, Search Quality Senior Strategist for the search engine notably cited it first among the criteria that define search results.
It is indeed the content that tells search engines what each page of a website is about.
It is therefore necessary to exclude from your site all content optimized only for search engines.
To meet both the needs of SEO and the expectations of Internet users, content optimization then requires real editorial skills. A web editor can help you perform this task brilliantly.
2nd SEO Technique: External Linking Or Not Linking
Netlinking is a strategy of exchanging and collecting links (backlinks) between several websites.
This SEO technique allows you to increase the relevance index that a search engine has about your website.
Search engines assess your popularity based on what other sites think and say about you. The Google algorithm asks itself the following questions:
How many sites talk about you?
Are the sites that talk about you popular sites themselves?
To acquire links to your site, you have the option of doing it the natural way. That is, to let other sites come to you over time and through the quality of your content. This SEO technique is called link baiting and it is the one to be preferred.
Otherwise, you can start a proactive search for backlinks, with link exchanges or the creation of sponsored links.
3rd SEO Technique: Google Rankbrain And Keywords
RankBrain is an artificial intelligence (AI) algorithm used by Google to sort search results.
RankBrain refines Google’s algorithm by itself and thus allows the search engine to better process and understand Internet users’ queries by having part of its automated code.
The main objective of RankBrain is in particular to better understand the meaning of keywords in the content of websites. It also analyzes the search queries and search intentions of the Internet user. RankBrain is also able to measure user satisfaction with the search engine.
One of the main SEO techniques then consists of properly targeting your keywords for each of the pages of your website to be referenced. You must choose your keywords well using different strategies, but also avoid using keywords that are too different on the same page.
This natural referencing technique represents a lot of work and therefore represents a strong investment. However, this investment will be largely rewarded by the increase in the level of traffic generated.
To make these referencing techniques effective and sustainable over time, you must first ensure that the technical basis of your site complies with Google’s recommendations.
Do not hesitate to carry out a technical audit of your website before embarking on a referencing campaign. Only an SEO-friendly site will allow you to fulfill your objectives!