You spend money on online ads every day. Therefore, you want every click to count. However, many businesses drive traffic to poor landing pages. Consequently, they waste their money easily. The key to high success is Landing Page Optimization (LPO). Truly, LPO is the process of improving your landing page. This improvement helps increase the […]
Every business wants to grow. Thus, it needs customers. Many people think “branding” and “marketing” mean the same thing. However, they are very different. They work together. Truly, one cannot reach its full potential without the other. Therefore, understanding their roles is key for any company that wants to scale big. Some businesses focus only […]
Which processes do you undergo before you decide to purchase this item? Are they a brand you like, already? Looking for reviews? See if you could get a better price? This blog explains the content funnel.