User-generated content (UGC) is more than just a buzzword. It is a valuable asset for brands seeking to build trust and credibility with their target audience. Studies have shown that consumers trust User Generated Content more than branded content, as it reflects real experiences and opinions. Additionally, UGC humanizes brands, making them more relatable and […]
Which processes do you undergo before you decide to purchase this item? Are they a brand you like, already? Looking for reviews? See if you could get a better price? This blog explains the content funnel.