The Shift from Transactions to Strategic Partnerships I’ve heard it a thousand times. A company treats its affiliate program like a set-it-and-forget-it tool. And yet, their marketing team wonders why their growth is flat. Usually, that is just a polite way of saying the program is too passive. Also, the brands are too busy chasing […]
You must find new ways to connect with your customers in the busy digital world today. Therefore, you should learn about podcast marketing and whether your business should start a podcast this year. Truly, audio content builds deep trust in a way that text and video cannot always match. Consequently, you can grow your brand […]
You must be very careful when you spend your marketing money on social media stars today. Therefore, you should learn how to choose the right influencer for your business without getting scammed. Truly, many accounts use fake bots to look much bigger than they really are. Consequently, you can protect your budget by vetting every […]